جامعة برمنغهام الإماراتية تعلن عن وظائف جديدة شاغرة لـ"حملة الماجستير والدكتوراه"
الثلاثاء 28/سبتمبر/2021 - 11:18 ص
تعلن جامعة برمنغهام الإماراتية عن وظائف جديدة شاغرة وفقا لنص الإعلان التالي:
Marketing and Communications Assistant (Dubai) - Dubai Operations - 59775D - Band 500
- (210001M8)
Position Details
Dubai Professional Services, External Relations
University of Birmingham, Dubai campus
Salary: Competitive
Band 500
Full time - Permanent
Location: Dubai, UAE
Closing date: 4 October 2021
University of Birmingham Dubai
Having established ourselves in Dubai International Academic City in 2018 we are now moving to a new and exciting phase of our development with the opening of our new state-of-the-art campus in September 2021. This post represents an excellent opportunity to join an ambitious World Top 100 University as we continue to grow our long-term strategic mission in Dubai, the UAE and the wider region. Our campus reflects the very best of Birmingham through our presence in Dubai.
Professional Services Ethos
Our ethos as a Professional Services team has been developed in line with the principles of being a Birmingham Professional. In particular, here in Dubai, this means that all Professional Services colleagues seek to collaborate effectively to ensure the needs of the whole campus community and our stakeholders are met. It also means that we work constructively together to provide a flexible range of service and support that adapt to the changing needs of the Campus as we grow. There are specific focal points in the academic cycle when all Professional Services team members will be expected to contribute regardless of their primary role, for example, Welcome or Graduation. In addition, the duties listed below are illustrative of the general nature and level of responsibility of this post which is likely to change over time in response to the needs of the Campus and as you develop your experience and skills. You will have the opportunity to develop and may also need to specialise your duties further, over time, in agreement with your manager.
In order to contribute to the success of the team and the University’s vision for the Dubai Campus the Professional Services team will be seeking to continue to recruit and develop colleagues who display:
a high level of intellectual aptitude;
strong agility and a portfolio of skills that can adapt to meet changing circumstances;
an innovative and creative mindset; and
both an enterprising and entrepreneurial nature to support our growth and pursuit of excellence.
Department Overview
The role of Marketing and Communications Assistant is a key part of the Business Development and Engagement areas remit. This area is responsible for sales and marketing, business development, external engagement, communications, brand and reputation, and admissions for the Dubai campus. The team play a critical role in the future success of the University, delivering against student recruitment and other income targets, building key stakeholder relationships in the region and taking responsibility for the overall brand and reputation of the University’s only campus outside of the UK. It is a dynamic team that works closely with colleagues from across campus and in partnership with teams based in the UK. Team colleagues also have close connections to external partners in the UAE and other key recruitment markets (including China, India and Nigeria).
Job summary
Supports equality and values diversity, moderates own behaviour to avoid unfair discriminatory impact or bias on others.
Marketing
Support delivery of marketing plans for all Dubai programmes, including support for the delivery of the enquirer and applicant contact strategy through the customer relationship management (CRM) system
Help to deliver a conversion strategy at all levels, incorporating CRM, events (on and offline), telephone campaigns and other tactics
Create, update and maintain web pages, both from a content and user journey perspective
Support the development and creation of content strategies to engage different audience groups, from Foundation and Undergraduate to Postgraduate and CPD
Be responsible for keeping accurate records of recruitment and marketing activity with prospective students, working in collaboration with several internal stakeholders
Work with the Marketing and Communications Officer on the delivery of marketing collateral (writing and editing copy, commissioning and gathering images) including content for prospectuses, exhibition materials, and the website
Work closely with teams across the University to ensure consistency of messaging and content across channels
With direction from the Marketing and Communications Officer, deploy advertising campaigns in partnership with external agencies and monitor their impact
Provide general day-to-day administrative support in relation to marketing activity
Maintain accurate budgets and records of marketing spend, including raising purchase order requisitions and invoice management as appropriate
Processing and monitoring of budget transactions, including cash advances, corporate credit cards, foreign currency transactions and regular payments to suppliers
Administration of the international scholarship scheme communications and associated processes
To undertake a range of other duties as directed by the Marketing and Communications Manager
Communications
With the Marketing and Communications Officer, produce high quality communication materials, and build on the existing UBD online presence – taking responsibility delivering online and social media content
Support the building of relationships with key journalists in Dubai, UAE and the wider Gulf region – make initial contacts and set up appropriate meetings
Write and deploy regular and appropriate communications for current students, working closely with the Student Experience team
With the Marketing and Communications Officer, write and deploy regular staff internal communications
Work with the UoB Communications & Reputation team to plan and implement media and engagement activity
Provide support to academics, colleagues and students during broadcast and print media interviews
Monitor print and broadcast coverage of UBD in Dubai/UAE media
Provide support in any crisis communications situations
With direction from the Marketing and Communications Officer, produce communications materials including press releases, media briefing notes, publications and social media content – copywriting, editing and proofreading
Implement content plans for social media channels including Facebook, Twitter and Instagram
Liaise with Marketing and Creative Media teams in the UK over brand, print, photography and video production
Required Knowledge, Skills, Qualifications, Experience
Understands the importance of equality and diversity in the workplace
Ability to identify and respond to equality and diversity issues in line with relevant policies and procedures
Educated to A level or equivalent qualification or relevant work experience evidencing the skills and ability to undertake the role.
Experience of working in a marketing or communications environment
Experience of using a Customer Relationship Management system
Experience of using content management systems (CMS)
A proven, high standard of written and oral communication and confidence of dealing with projects at all levels
Good copywriting skills
Experience of understanding and interpreting data including Google Analytics, and proficiency using Excel
Experience of providing support for complex internal and external events
Ability to work with initiative, under pressure and manage multiple workloads simultaneously
Experience of liaising with a wide range of stakeholders, including senior managers
Well-developed administrative and organisational skills with a proven ability to pay attention to detail
Experience of working with social media in a professional context
Excellent interpersonal skills and a ‘can-do’ attitude
Creative and innovative approach to problem-solving
Computer literate, confident and competent in the use of database systems and electronic communication
Flexibility to work out of hours as required
Experience of administering budgets, financial transactions and familiarity with foreign payments
Dimensions
This role will offer proactive marketing and communications support to a variety of activities.
Planning and organising
The postholder will be required to organise their own workload, within the overall direction from their manager and will be required to plan and organise marketing events, web presence, and write and deliver communications.
Problem-solving and decision making
Without reference to others:
Writing content for social media, web, print and CRM comms
Responding to straightforward social media queries
Producing agreed data reports for wider circulation
Be responsible for keeping accurate records of recruitment and marketing activity with prospective students
After consulting others:
Write a press release to be approved by the Marketing and Communications Officer and/or the Marketing and Communications Manager
Booking stakeholder events and organising logistics
Would be referred to someone else:
Contribute to marketing plans for attraction and conversion
Internal and external relationships
Marketing and Communications Officer and Marketing and Communications Manager
Head of Dubai External Relation and ER team (Recruitment, Admissions)
Wider professional Services colleagues in Dubai
External Relations team in the UK, including Creative Media
External advertising agencies
As interest in all of the advertised posts has been extremely high, we encourage you to apply online, tailoring your skillset against the listed criteria in the application form.
Valuing excellence, sustaining investment
We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working.
Primary Location AE-AE-Dubai
Work Locations Dubai Dubai International Academic City341799 Dubai
Job Clerical/Administrative
Organization External Relations
Schedule Regular
Full-time
Job Posting 13.09.2021, 6:25:05 PM
Grade (for job description) Band 500
Advert Close Date 05.10.2021, 12:59:00 AM
